How to Measure the ROI of Your WhatsApp Marketing Campaigns

To scale your WhatsApp marketing, you need to understand its impact. Here are the key metrics to track:

Delivery and Read Rates

Ensure your messages are actually reaching your audience. A healthy read rate should be above 80%.

Click-Through Rate (CTR)

Track how many users click the links or Call-to-Action buttons in your templates. Use UTM parameters on all links to track traffic in Google Analytics.

Conversion Rate

The ultimate metric. How many users made a purchase after clicking your WhatsApp message?

Cost Per Acquisition (CPA)

Compare the cost of the WhatsApp marketing conversation against the revenue generated.

Tether Flow's advanced campaign dashboard provides real-time insights into all these metrics, allowing you to optimize your campaigns for maximum ROI.