WhatsApp Business API vs. WhatsApp Business App

Choosing the right WhatsApp solution is critical for your business's growth.

The WhatsApp Business App

The free app is designed for micro-businesses. It allows for quick replies, labels, and a basic business profile. However, it is limited to a single phone and web interface, making it unsuitable for teams.

The WhatsApp Business API

The API is designed for medium and large enterprises.

• Scalability: Multiple users can access the same number simultaneously.
• Automation: Integrate with CRMs, chatbots, and marketing tools.
• Volume: Send thousands of notifications seamlessly.

If you have a growing customer support team or want to automate messaging, the API (powered by Tether Flow) is the only way forward.