The Ultimate Guide to WhatsApp Opt-Ins

Before you can proactively message customers on WhatsApp, Meta requires you to collect an active opt-in. Failing to do so can result in account bans.

What Constitutes a Valid Opt-In?

1. Clear and Explicit: The user must explicitly agree to receive messages over WhatsApp.
2. Action-Oriented: The user must take an action, such as checking a box or entering their phone number.
3. Transparent: Clearly state the types of messages they will receive (e.g., order updates, promotional offers).

How to Collect Opt-Ins

• Checkout Flows: Add a checkbox during checkout.
• Website Pop-ups: Offer a discount in exchange for their WhatsApp number.
• Click-to-WhatsApp Ads: Run Facebook ads that open a WhatsApp conversation.

Tether Flow provides built-in tools to manage opt-ins and ensure you remain compliant with Meta's policies.